The $7.6B Pet Accessories Market Is Begging for a Cool New Brand
Happy Thursday Weapons,
The time has come for me to pitch you on the idea of starting a pet accessories brand.
After seeing an ad for a custom charm dog collar, I did a deeper dive on the numbers behind the Springland Pets brand:
(elite product photo)
Based on the most recent 30 days of available data, they’re pulling $90K+ in revenue with waterproof collars at $25 and $3 silicone letter charms for personalization. The upsell is PRINTING money!
My dog ‘Bentley’ would be a $46 collar before shipping….. such an elite way for them to lift AOV (average order value).
But after seeing the demand was clearly there I wanted to see what else was going on in the category to see if I could find some white space.
The White Space
1. The “Quiet Luxury” Pet Line
Muted neutrals. Premium materials. No paw prints, no “fur baby” slogans. Think Aesop meets pet accessories. The audience that spends $200 on a candle doesn’t want a neon collar. This segment is massively underserved.
2. Coordinated Home + Walk Sets
An $80-120 kit: matching collar, leash, ceramic bowl, treat jar. Same colorway, cohesive design. Nobody is bundling indoor and outdoor pet accessories into one coordinated set. Higher AOV, natural gifting potential.
3. The Mid-Tier Personalization Gap ($30-50)
Below Springland’s $25 silicone charms, it’s all generic. Above The Foggy Dog’s $58 embroidered collars, it’s luxury. The $30-50 range is wide open: laser-engraved hardware, ceramic bead charms, custom-color stitching.
4. Multi-Pet Bundles for the Dog-Mom Household
28% of dog owners have multiple dogs. Matching gear for multi-pet households, coordinated but size-appropriate. The reshare potential on Instagram is massive. “Twinning” content drives organic reach.
s/o to Particl for the cheat codes
I do not see a future where people stop treating their pet like another human family member.
Especially when there are scientists saying they are figuring out ways to extend dogs lifespan…
That rings the bell for someone to capitalize on the pet supplement industry. Check out Pupgum for a good example of this.
But the ‘PUP’-tides revolution is INEVITABLE… so why not be the one to launch it??
Btw I saw a quote tweet of this saying “How fast until Liver King gets ahold of this for himself??”
Hhahahaha anyways back to launching a pet brand….
Weapon of the Week: DTC Pet Brand 60-Day Launch Checklist
If you’re serious about this category, here’s the exact launch sequence. Copy it. Maybe even throw it into Claude to get feedback. Tweak it for your niche. Ship it.
WEEKS 1-2: PRODUCT + SOURCING
- [ ] Define 3 tiers: Entry ($25 collar), Upsell ($3-8 charms), Premium ($50+ bundle)
- [ ] 3-4 neutral color ways that photograph well (sage, taupe, charcoal, cream)
- [ ] 5-7 SKUs max. Don’t overcomplicate
- [ ] Samples from 3+ manufacturers, test full order-to-ship cycle
WEEKS 3-5: STORE + CONTENT
- [ ] Lifestyle hero images (dog wearing it, not flat lays)
- [ ] Upsell flow: collar → charm add-on → gift packaging
- [ ] Shoot 3-5 short-form videos (unboxing, personalization close-up, dog wearing it)
WEEKS 5-8: LAUNCH
- [ ] Seed 20-50 micro pet influencers with free product + 15% affiliate code
- [ ] Paid ads: $500-800/week: 60% TikTok, 30% Instagram, 10% retargeting
- [ ] Email sequence: waitlist → launch → Day 7 social proof → Day 14 urgency
And to make it even more seamless for you I included a supplier you can reach out to get samples made. It appears they even offer a MOQ as low as 50 units for some products.
PERFECT TO TEST SOME DEMAND!
CLICK HERE FOR THE SUPPLIER
And of course to close out another Thursday brief….. a weekly quote from The Muse himself:
Till next time soldier,
Carson
P.S. If you made it this far, you might love me enough to subscribe to my brand new YouTube channel. !!!!!