Growing good ideas @orangetreestudio
Sep 18, 2026
•
5 min read
The real numbers on Fiber, the four formats I'd build, & how to actually find someone to formulate it.
Sep 4, 2026
3 min read
It could have been you. Ten DMs & the template that gets you the partner you are missing to launch
Aug 21, 2026
2 min read
Starting with me. 7 weeks of "thinking about the copy" & zero new clients.
Aug 16, 2026
1 min read
But you can fight a guy. And that guy is a sneaky enemy killing your future.
Aug 10, 2026
Battle owns football. Bruce Bolt owns baseball. Hockey, wrestling, swim, and every girls sport are wide open.
Aug 4, 2026
4 min read
A $5M brand, a $100M brand, and the positioning decision between them
Jul 18, 2026
I pitched myself to the King on YouTube
Jul 15, 2026
Venum owns the cage. Nobody owns the 6am boxing cardio class.
Jun 26, 2026
The Sober-Curious Aisle Is Pink. The Money Isn't.
May 22, 2026
$100M brand that sells bath salt in little baggies
May 14, 2026
Engineering a plan to influence a stranger's decision to spend money on your product is a crazy (& fun) game
May 7, 2026
The $2B sport nobody has actually branded well (yet).
Apr 30, 2026
$7M / month from a single SKU. A glowing red mask. Here's how you can win in this category too.
Apr 26, 2026
The luxury kids brand 'ruining child development'. Full breakdown inside.
Apr 23, 2026
Ergonomic products are a $2B industry. Desk accessories are a commodity trap.
Apr 16, 2026
The market intel on why you should launch a dog accessories brand
Apr 10, 2026
My very first YouTube video is 8min long
Mar 1, 2026
Tote bags, shoe bag, luggage tag, sunglass case, keychain, etc
Feb 21, 2026
25 websites I have used for mockups to get paid as a creative
Feb 6, 2026
From idea to inflatable, a quick guide to execute on all your ideas (and the importance of doing so).
Jan 31, 2026
The exact tech stack (+ links) I use to become a creative weapon.
