Remember that brand I talked about that turned a kids tikes hoop into a luxury item and is doing multi-millions??
And is supposedly ‘damaging child development’ in the process! Any behavioral psychologists out there that can weigh in on this comment section??
But anyway I did a 12min breakdown of that brand, GATHRE, for my second YouTube video of all time !!!!
Self described YouTube Guru from here on out.
Really though I dug pretty deep into this brand and listed some high level points from the video you will walk away with:
→ Material decision does all the positioning before a single word of copy is read
→ Inventing a category nobody else owned ("design-first parenting")
→ The collab playbook (Studio McGee, Babyletto, Rylee + Cru, Peter Rabbit) and why every one stayed on-brand
→ The world building system that turns customers into co-creators
→ Six specific things you can steal and apply to your own brand tomorrow
If you're building a consumer brand or sitting on your idea planning to build one… this is the most useful 12 minutes you'll spend this week.
Plz subscribe if you like good vibes. Or even reply to this and lmk whats up. I see and read it all !
LOVE YALL, KEEP CREATING
-Carson
P.S. My first ever youtube video got 60k views with a$$ production quality?????? ANYTHING IS POSSIBLEEEEEEEE